About Us
Who We Are
America’s original Nail Treatment brand, Barielle has built its cult-classic reputation by addressing the health, beauty and vitality of nails.
From simple nail strengthening treatments to luxurious manicures and pedicures, Barielle has everything you need to achieve your desired nail goals. Our treatments are designed to nourish and hydrate your nails, leaving them looking and feeling healthier than ever before.
Our History
Barielle's story began in the unlikeliest of places…the legendary Belmont Racetrack.
Husband and wife duo, equestrian aficionados; Howard and EsteLee Price, created a breakthrough formulation which was made to condition the hooves of their million-dollar thoroughbred racehorses. As weeks went by, they discovered that they had also created a million-dollar product for nails. The cream, which strengthened and conditioned their horses' hooves to resist splits and cracks, had the same effect on the nails of the jockeys that applied it.
Reformulated for women and men, the miracle product "Nail Strengthener Cream" was born and Barielle was founded.
Since then, Barielle’s signature Nail Strengthening Cream has been featured in Refinery 29, Bustle, Zoe Report and Khloe Karadshian’s Official App with rave reviews.